PRIVACY POILCY

Welcome to fznplv.com! These Terms of Service ("Terms") govern your use of our website (operated by [] ("We")), including all information, tools, and services provided through the website ("Services"). By accessing or using our website, you agree to these terms and any policies or statements mentioned or linked here. If you do not agree, please do not use our website or services.

 

 

1. What Kinds of Personal Information Do We Collect?

 

We strictly adhere to the "data minimization" principle, only gathering personal information that is indispensable to delivering seamless shopping services, fulfilling your casual wear orders, and optimizing our products and services for you. The specific categories of personal information and the scenarios in which we collect them are as follows:

Identity and Contact Details: Your full name, email address (for communications via fznplv1@outlook.com), telephone number, and delivery/billing addresses. We collect this information when you place an order for casual wear, create a customer account, subscribe to our new collection alerts and exclusive offers, or contact our customer support team for assistance (such as size guidance, fabric durability inquiries, or order status tracking).

Order and Transaction Information: Details related to your purchases, including the casual clothing items you select (e.g., oversized casual sweaters, straight-leg casual jeans, breathable casual blouses), sizes, quantities, order reference numbers, transaction amounts, and payment method identifiers. We never store full payment card information; all payment processing is entrusted to PCI DSS-accredited third-party service providers, ensuring the utmost security of your payment data.

Account and Preference Data: If you register an account with us, we will store your size preferences (tailored to our casual wear range), order history, saved delivery addresses, and communication preferences (e.g., preferred way to receive order confirmations and updates).

Website Usage and Technical Details: When you visit our official website, we collect anonymized technical and browsing data to enhance website performance and your browsing experience, including: This data is collected through cookies and similar tracking technologies (see Section 7 for how to manage these settings).

Device specifications (e.g., smartphone, laptop, tablet), operating system version, and browser type.

Anonymized IP address (personal identifying information is permanently removed within 33 days to ensure non-identifiability).

Browsing behavior: Pages visited (e.g., casual knitwear section, autumn/winter casual collection), products added to cart or wishlist, time spent on product detail pages, and referral sources (e.g., search engines, social media posts featuring our casual wear).

Voluntarily Shared Information: Information you actively choose to provide to us, such as product reviews (e.g., feedback on the fit of our casual jeans or the softness of our sweaters), style suggestions, survey responses, or details exchanged during in-store interactions (e.g., casual wear fitting preferences or mix-and-match needs).

2. Why Do We Need to Process Your Personal Data?

 

We only process your personal information for legitimate purposes permitted by UK and EU data protection laws, and each processing activity is based on a valid legal basis. The specific purposes and corresponding legal bases are detailed below:

To Fulfill Your Purchase Contract: We process your data to meet the obligations of the purchase contract signed with you, including processing payments, arranging delivery of your casual wear orders through UK-based logistics partners, sending order confirmations and shipping tracking information, and handling returns or exchanges in accordance with our after-sales service policy.

With Your Explicit Consent: We process your data to send you personalized marketing communications (e.g., new arrivals of casual wear, limited-time discounts, in-store events in Kent) and provide tailored product recommendations (e.g., suggesting matching casual blouses for your previously purchased jeans) based on your browsing and purchase history. You have the right to withdraw your consent at any time, and this withdrawal will not affect the normal processing of your existing orders.

For Legitimate Business Interests: We process your data to optimize our casual wear product range (e.g., adjusting designs or selecting fabrics based on customer feedback), improve website functionality and user experience, detect and prevent fraudulent transactions, and ensure the overall security and smooth operation of our business. These legitimate interests are carefully balanced to avoid infringing on your privacy rights.

To Comply with Legal Obligations: We process and retain your data to meet UK tax and accounting requirements (retaining transaction records for 7 years) and to respond to lawful requests from regulatory authorities (such as the Information Commissioner's Office/ICO) or court orders.

3. Will Your Personal Data Be Shared with Others?

 

We will never sell, rent, or lease your personal information to any third party for their own marketing activities. We only share your data with trusted third-party partners who assist us in providing services, and all such partners are contractually obligated to protect your personal information and use it only for the purposes authorized by us:

Payment Service Providers: PCI DSS-compliant payment processors (e.g., Stripe, PayPal) that handle secure payment transactions. They receive only the minimum information necessary to complete payments (e.g., transaction amount, payment method type) and are prohibited from using your data for any other purpose.

Logistics and Delivery Partners: UK-based courier services that need your delivery address and contact details to ship your casual wear orders. They do not store your personal data after the delivery is completed and must comply with strict data protection standards.

IT and Cybersecurity Service Providers: UK-hosted service providers that are responsible for website maintenance, customer database management, and cybersecurity services. They only have access to anonymized or encrypted data and are bound by strict confidentiality agreements.

Legal and Regulatory Bodies: We may disclose your personal information if required by law, regulation, or legal process (e.g., a court subpoena), or to protect our legitimate rights, property, or safety, as well as the rights, property, or safety of our customers or other third parties.

Business Successors: In the event of a merger, acquisition, sale of assets, or other business restructuring, your personal information may be transferred to the new owner or successor entity. The successor entity will be required to comply with this Privacy Policy to ensure the continued protection of your personal data.

4. How Do We Keep Your Personal Data Secure?

 

We have established a complete set of technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our key security practices are as follows:

Adopting end-to-end SSL/TLS encryption technology for all data transmitted between your device and our website, ensuring the security of your contact information and transaction data during transmission.

Storing data on secure, encrypted UK-based servers, and implementing multi-factor authentication and role-based access control mechanisms. Only authorized personnel with a legitimate business need (e.g., processing casual wear orders, providing customer support) can access personal information, and all access activities are logged and audited regularly.

Carrying out proactive security management, including regular vulnerability assessments, security audits, and software version updates to respond to emerging cyber threats. We also conduct annual penetration testing to verify the effectiveness of our security controls.

Providing regular data protection training for all employees, ensuring they fully understand their obligations under GDPR and DPA 2018 and are capable of handling your personal information securely and responsibly.

While we strive to maintain the highest level of security, no method of data transmission over the internet or electronic storage is completely risk-free. We cannot guarantee absolute security, but we will take all reasonable measures to minimize the risk of data breaches. In the event of a data breach that is likely to pose a high risk to your rights and freedoms, we will notify you and the ICO promptly in accordance with legal requirements.

 

5. How Long Will We Retain Your Personal Data?

 

We retain your personal information only for the period necessary to fulfill the purposes for which it was collected, or as required by law. After the retention period expires, we will securely delete or anonymize your data so that it can no longer be associated with you. Our specific retention periods are as follows:

Transaction and identity data (e.g., casual wear order details, contact information): Retained for 7 years from the end of the transaction to comply with UK tax and accounting laws.

Account and preference data: Retained for the duration of your account activity. If you request to delete your account, we will delete this data within 42 days (unless we are required to retain it by law).

Marketing consent and communication data: Retained until you withdraw your consent. After withdrawal, we will delete your marketing-related information within 27 days to ensure you no longer receive promotional communications about our casual wear.

Website usage and technical data: Retained for 33 days before being permanently anonymized for aggregate analytics purposes (e.g., analyzing customer preferences for casual wear styles, optimizing website product display).

6. What Rights Can You Exercise Regarding Your Data?

 

Under GDPR and DPA 2018, you have the following enforceable rights with respect to your personal information held by us. We are committed to supporting you in exercising these rights:

Right of Access: You have the right to request a free, clear and easy-to-understand copy of the personal data we hold about you, as well as detailed information about our processing activities.

Right to Rectification: You can request that we correct any inaccurate or incomplete personal information (e.g., updating your delivery address or size preferences for our casual wear).

Right to Erasure (Right to be Forgotten): You may request us to delete your personal information if it is no longer necessary for the purpose it was collected, you withdraw your consent, or our processing of the data is no longer legally permitted (subject to legal retention obligations).

Right to Restriction of Processing: You can request that we restrict the processing of your personal information (e.g., while we verify the accuracy of your casual wear order history).

Right to Data Portability: You have the right to receive your personal information in a structured, commonly used and machine-readable format (e.g., a CSV file of your order history) and to transfer this data to another data controller.

Right to Object: You can object to the processing of your personal information for direct marketing purposes at any time. You may also object to processing based on our legitimate business interests, and we will review your objection and stop processing if your interests, rights and freedoms take precedence.

Right to Withdraw Consent: If you have given consent for marketing or other processing activities (e.g., personalized casual wear recommendations), you can withdraw your consent at any time by clicking the "unsubscribe" link in our emails or contacting our customer service team directly.

To exercise any of the above rights, please contact us using the details provided in Section 8. We may request proof of identity (e.g., a copy of your ID) to ensure the security of your information. We will respond to your request within 30 days; if your request is complex, we may extend this period by an additional 30 days and will notify you of the extension and the reasons for it.

You also have the right to file a complaint with the Information Commissioner's Office (ICO) if you are dissatisfied with how we handle your personal information. You can contact the ICO through their official website (www.ico.org.uk) or by telephone at 0303 123 1113.

7. What Are Cookies and How Do We Use Them?

 

Our website uses cookies and similar tracking technologies (e.g., web beacons, pixel tags) to enhance your browsing experience, analyze website traffic, and personalize content and offers related to our casual wear. Cookies are small text files stored on your device when you visit our website. We use three categories of cookies, each with a clear purpose:

Essential Cookies: These cookies are necessary for the basic operation of our website. They enable you to browse our casual wear product catalog, add items to your shopping cart, and complete the checkout process. You cannot disable these cookies, as they are the foundation of our core services.

Analytical Cookies: These cookies collect anonymized, aggregated data on how users interact with our website (e.g., which casual wear product pages are most popular, how users navigate from the homepage to the checkout page). We use this data to improve website performance and user experience.

Marketing Cookies: These cookies are used to deliver personalized marketing content (e.g., ads for new casual wear collections or exclusive discounts on sweaters) based on your browsing history. We only use these cookies with your explicit consent.

You can manage or disable non-essential cookies (analytical and marketing) through your browser settings (e.g., Chrome, Safari, Firefox). The method of managing cookies varies by browser, so we recommend checking your browser's help center for specific instructions. Disabling non-essential cookies will not affect your ability to browse or purchase casual wear on our website, but it may reduce the personalization of content and offers.

 

8. How Will We Update This Privacy Policy?

 

We may update this Privacy Policy from time to time to reflect changes in laws and regulations, business practices, or technological advancements (e.g., the introduction of new data security measures or the expansion of our casual wear product range). When we update the policy, we will revise the "Last Updated" date at the bottom of this page. For significant changes (e.g., adjustments to data collection scope or disclosure methods), we will notify you via email (if we have your contact details) or by posting a prominent notice on our website at least 26 days before the changes take effect.

We encourage you to review this Privacy Policy regularly to stay informed about how we protect your personal information.

 

This website complies with the European Union's General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).